02 Business operations SaaS
Nazzem
The operating layer behind busy WhatsApp inboxes.
Web appArabic + EnglishRTL
Read the case study
Customer pipeline24 OPEN
NEWLayla A.Hair appointment Rana StudioFollow up today
BOOKEDMaha K.Thu · 4:30 PM
PAIDNoor A.AED 420
01
Overview
A bilingual CRM for salons and service businesses that turns enquiries into an organized customer workflow.
The challengeCustomer conversations, bookings, follow-ups, and payment status were scattered across an inbox that was never designed to run operations.
The approachNazzem creates one searchable operating view for enquiries and customers, with clear follow-up states and bilingual workflows.
02
Key features
01
Conversation to customer
Organize enquiries without losing the context of the original conversation.
02
Follow-up clarity
Make the next action and owner visible across every active lead.
03
Bookings + payment
Keep booking and payment status beside the customer record.
04
Native RTL
A considered Arabic experience rather than a mirrored afterthought.
03
Product system
Customer pipeline24 OPEN
NEWLayla A.Hair appointment Rana StudioFollow up today
BOOKEDMaha K.Thu · 4:30 PM
PAIDNoor A.AED 420
INTERFACE DETAIL
Designed as one coherent product.
The final gallery is ready for verified product captures. Until those are supplied, this system uses clearly identifiable interface mockups built from the documented functionality.
04
Build notes
Multi-tenant SaaS architecture with customer search, workflow states, bilingual UI, role-aware dashboards, and integration-ready APIs.
Capabilities used
Product strategyUX/UISaaSCRMIntegrations
Outcome
A focused operations product that gives service teams a clearer way to manage demand arriving through WhatsApp.
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